Fabric is the first decision we make with a client, and it quietly sets the rest of the project.

Short plush

The classic teddy surface, roughly a 3 mm pile. It holds embroidery cleanly and keeps a crisp shape, which makes it the safe pick for character faces.

Minky

Dense, silky and with a soft sheen. Popular for baby products because it feels gentle in the hand and prints evenly.

Faux fur

A long pile, typically 15–25 mm. It reads as premium and hides seams, but it takes more volume in a carton, which shows up in freight.

Corduroy and cotton

Ribbed cotton and canvas are chosen when the toy has to survive teeth or repeated washing — pet lines and some home pieces.

We post physical swatches before production. A screen is good for shortlisting, never for matching a colour.